Why fake news wins (and how to beat it)
Though grifters find ample opportunity in fake news, dismissing the genre as mere deception is an error. There is a philosophy of fake news, a populist ethic of folklore versus facts. That ethic doesn’t legitimize fake news, but it provides an explanation for its reach and its persistent appeal, even in the face of consistent failure. Fake news is never defeated by fact-checkers. You overcome the power of fake news by delivering a better story.