Cultures and individuals who leverage these big trends are likely to prosper while those who swim against this tide are swept into irrelevance. It pays to look past the headlines and plan for the future.
We embrace fake news because it is easy, because it confirms what we want to believe about the world. Fake news is folklore; comfortable, mentally soothing stories about things that did not happen. Fake news may be pleasant, but it is an inferior evolutionary adaptation. Institutions built on fake news will underperform fact-driven institutions until they are eventually swept away in failure.